Everybody knows that cannabis SEO and cannabis content writing go hand in hand.
When you write something, you don’t feel good about yourself and your writing prowess. So instead, article creation revolves around Google and its ability to pick up the text.
However, this is not your only consideration.
You also have to create stuff that will be read by the website visitors and ultimately ranked high in Google.
Everything revolves around three main elements:
- Writing a compelling article
- Content packaging
- Improving technical aspects
- With these 3 pillars, you can create content that will be widely accepted.
That being said, it is the only way to rank high in Google and attract more traffic to your pages.
Do you wish to write fantastic articles? Want to enter the first page in Google?
Then keep on reading; you’ll love this.
Cannabis Content Writing
People love a good story.
Although most of us use the Internet as a source of information, we still hate it when presented dully.
Like with books, your copy needs to be intriguing, sucking in person more and more.
Your audience needs to be compelled to read the following line, whether to improve personal knowledge or for simple entertainment value.
This is why you should always focus on topics to tell a story.
Stories usually have a personal note.
They are relatable and are often presented from your perspective. This personal stamp makes them more credible and engaging at the same time.
Another important thing is that storytelling allows us to convey a story to readers directly. This places the reader in the center of attention, strengthening the emotional bond.
Without a protagonist, there is nothing to cling to.
You soon lose interest as there is nothing to affect your emotions.
How does this affect your SEO?
It’s simple. Due to its form, your article will get more links and shares, propelling it to the top positions of Google.
Everything starts with the title
Why do people place so much emphasis on titles?
It’s because they are the first thing we see on Google or social media.
Like your articles, titles need to be compelling.
Furthermore, you should make them a bit over the top to create intrigue.
Here are some tips for writing killer titles:
- Make them shorter (no more than 8 words)
- Use numbers to increase click-through rate
- Add your main keyword in the title
- Try to create memorable titles
- These tips are crucial for user engagement. For example, people are like to visit a page with an intriguing title.
Therefore, the keyword is used solely for SEO purposes.
Having your primary phrase in the title points Google in the right direction.
Engagement through text
As I mentioned, you need to attract the reader’s attention constantly.
Every line needs to point in a particular direction, and the reader needs to realize that by reading the following sentence, they can get something valuable in return.
Let’s be specific.
Here are some things that you should do throughout the text:
- Asking questions and answering them
- Building up interest in readers
- Creating informational gaps (purposely omitting information so you can elaborate them later on)
- Asking for opinion and stimulating comments
- Although these techniques may seem insignificant, they have a unique cumulative effect
Asking a question will not accomplish much.
Combining questions, promising additional information, forcing readers to think – these are small elements that can increase user engagement, “persuading” visitors to stick with you till the end.
Images are the most effective visual aid.
In the end, there is a reason why people say, “A picture is worth a hundred words.”
When it comes to content creation, your articles require at least one image. But, of course, adding more images is always good as long as they are relevant to your cannabis content writing.
Here are some general rules on how to get the best out of your images:
- Each article requires at least one image
- All photos on your website should have a similar look (for branding purposes)
- Ideally, you should create pictures by yourself
- They have to be relevant and support your textual content
- Images enrich your content making it better
They help you break the text providing a better reading experience.
In terms of SEO, they can be beneficial as bloggers tend to link to good images boosting your website in the process.
Charts and infographics
Charts and infographics are very similar to images (I mean, they ARE images), yet they are so different from them.
Although all three groups are used to improve articles, there is a big difference between them.
Here is how people often perceive each type:
Images are the necessary component of every article, yet; they often do not give additional information to the user.
Most authors use them to break up the content and assist their readers during the process.
Unlike images, charts are a fantastic way to present different data.
They are great in situations when a phenomenon or a process cannot be adequately explained with simple text.
This is why bloggers use them to present research data and statistics.
The last group usually stands alone, not needing traditional articles.
Infographics are created as a type of linkbait, and people rarely use them in combinations with the standard textual content.
Each type has a place in your articles.
You can make a difference by using them properly and start acquiring more links.
Furthermore, you can diversify your cannabis content writing by including all of them, making it much more attractive.
The use of videos for the textual content is neither here nor there.
They are definitely a visual aid, but they often don’t stick well with articles. I mean, if you already made a video, you don’t really need text, do you?
Nevertheless, like charts, videos can be used to visually present things that words cannot describe. Sometimes, they go with text as a visual form of content.
Websites that commonly use videos build their pages around them. First, they post a video and usually add a brief textual explanation or an excerpt.
Although you can skip videos, charts, infographics, and to a certain extent, images, you cannot skip text formatting.
Without formatting, your articles would be chunks of words.
Needless to say, this kills conversion and link acquisition.
What does formatting include?
- Bold, italic, underscore
- Header and footer
- Different fonts, font colors, and sizes
- Bullets and numbering
- Indentation etc.
Basically, everything we do in Word that is connected to changing text can be regarded as formatting
Formatting is the necessary space that alters your text, making it more readable.
If everything else fails, if you’re unable to create images or other visual aids, this is something you can always turn to.
Technical cannabis content writing
Choosing a topic
Your topic is much more important than you initially presumed.
First of all, there is almost no point in creating content that cannot rank or have enough traffic to justify-content creation.
What do I mean by that?
Simply put, some keywords are highly competitive, and it is tough to enter the top 10 results in Google.
As you well know, without his you will get no organic traffic from Google.
On the other hand, if the topic doesn’t generate enough traffic, even if you end in the first position of Google, you won’t profit much from it as nobody will see your page (again).
Keyword research is the key.
You can do wonders by finding lucrative keywords with viable difficulty and a decent traffic ratio.
But that is not the only thing you need to consider.
You also need to focus on topics that allow you to tell the story.
When we mention technical aspects, we mainly refer to SEO-oriented things.
However, one crucial thing that needs to be said is LSI keywords.
What are LSI keywords?
They represent all related keywords and synonyms which Google expects to see on a particular page.
For example, it is hard to write about cannabis content writing without mentioning links, Google, ranking, or positioning.
All these keywords go naturally, and by not having them, you tell Google that your content is about something else.
So LSI keywords are mainly used as a way for Google to understand our content better.
Yes, you might have your main keyword in the title and first paragraph, but that is often not enough.
Sometimes, if the competition is low, you can easily rank on page one of Google by simply adding LSIs to your article.
Like LSI keywords implementation, links are something that comes afterward.
Generally speaking, adding backlinks to other websites doesn’t help your optimization directly.
Nevertheless, it has a solid passive effect.
Links were invented as a way of sharing the content of others.
They allow you to do 2 things:
- Improving your cannabis content writing
- With this, your article doesn’t only become fuller and better
It also shares valuable information from other authoritative sources making your article and blog more authoritative at the same time.
Becoming a team player
No one likes linking to people who never link out.
By placing external links from time to time (to resources that genuinely deserve it), you will become recognized as a “team player,” making others feel more comfortable linking to you.
Links from (and to) your website are the first step of becoming authoritative.
This is a form of recognition where other experts give you a nod or a vote of confidence.
Cannabis content writing is a very structured process.
Numerous things need to be done, and only by doing all of them can you expect to reach position one in Google.
Don’t be fooled; Google dissects every page separately and determines its value.
Whether we’re talking about keyword use or received backlinks, your article needs to look authoritative to get among the selected few.
Are you meticulous when writing content? How does your audience perceive it? Share your views in the comments.