There has been a lot of rumors regarding links in the last year or so.

A lot of SEO experts claim that links will lose their previous value. There are even case studies that claim user engagement stats are already more important than backlinks.

It is really hard to determine which way Google will go. Continue reading →

Link building can be a drag.

Although it is something that can get your website to that next level, it is a time consuming process which oftentimes brings no tangible results.

Why is that you might ask?

It is because people simply do not have a proper incentive to link to you. This is especially obvious in highly competitive industries. Continue reading →

Nothing can replace good publicity.

Although we are prepared to accept almost any kind of marketing exposure, most of the bloggers still prefer links and social mentions provided by large news websites. Organizations such as Time Magazine and Mashable are just a few names that can propel your website to that new height.

This might look strange and you might be wondering: “Why would I bother with large news companies if I am able to get a link from the biggest websites within my niche?” Continue reading →