Whenever you need to scale an SEO process, you have to send emails.

While phone calls and Facebook or LinkedIn messages are great for creating meaningful relationships and closing deals, they are pretty bad for marketing purposes.

When you do a promotional activity, you need to focus on quantity and pray to God that you nail something. Continue reading →

Like with any other website process, it is necessary to measure the success of your SEO campaign.

This helps you establish what is going on and how you can improve your performance.

Assessing your SEO is especially important for companies that are using outsourced services. Continue reading →

Competition and demand are two main factors dictating your profitability.

In an ideal world, you will have a winning product and will do business without any competition.

However, as it usually goes, people tend to copy good ideas trying to make a buck all the while.

Sad fact is that sooner than later you will have to adapt to your competition. Continue reading →