In this day and age, everybody tweets. It is as common as going to work or school.
Naturally, having this in mind, all those who have a company will use this outlet in order to get their message across.
But, besides the message itself, companies and bloggers require something else. They require clicks.
OK, but how to get more more clicks on Twitter exactly?
Before we go through anything else, let’s define what “Twitter clicks” means:
- Clicking on hashtags, pictures, links, @-mentions
- Following a person
- Viewing a profile
- Expanding a tweet
- Favoring a tweet
So, why are these clicks important?
Today, social media is everything. It allows you to promote yourself, your company and your product. Products and pages that have more clicks will lead to more shares and ultimately, more sold units. Shared articles are an important SEO signal that will help you reach highest positions in Google. At the end of the day, it all leads to more profit.
Based on that, you may conclude that all you need is more followers and click rate will improve.
According to research, the more followers you have, the fewer clicks you will get. Simply put, only a limited number of people will truly be interested in your content. The fact that someone is your connection doesn’t mean that they care about you.
Before we proceed, check this awesome infographic by Dan Zarrella on how to get more clicks on Twitter.
In order to avoid mistakes and get the most out of your tweets, you need to follow these simple rules.
- Send a clear and concise message
When using Tweeter, most of the users just scroll through content. In order to catch their attention, your message needs to be clear and direct. You have a very limited time in which you can leave impression which will hopefully lead to a click. Also, it helps them understand what type of action is required from them and to what end.
- Use language to your advantage
As any good copywriter knows, language can be a powerful tool if used correctly. When you send a tweet, there are various ways that can be used to attract attention and solicit clicks.
Here are some of the popular methods that will help your tweet go viral. Always use:
- A question – they make people curious
- Exclamation points – lead to excitement
- Superlatives – they make your tweet more relevant and interesting
- Easygoing language – creates positive emotions
- Short tweets – easier to read and are more distinctive
- Numbers – easier to process than words
- Two sided titles with colons or hyphens – helps you breakdown the message
- More verbs – they are more interesting than any other word formation
- Always add pictures
Humans are visual beings. It is much easier for our brain to process a picture than words. It also leads to a quicker and stronger reaction.
Similarly to your blog posts, your tweets also require a picture. This will make them standout and attract the necessary attention. Always remember; picture has to be correlated with the topic so that people know what they are clicking on. Even if the picture leads them to your blog post, it will be all for naught if they were expecting something else and they immediately leave as a result.
- Hashtags are a great weapon
Hashtags are a great way to point towards something. They are important because they can be viewed by people outside your network (of course, as long as they are interested in topic). In other words, by using them, it is possible to drastically increase visibility.
However, try not to overdo it. According to a research, tweets with 1 or 2 hashtags are more shared than those with 3 or more.
- Call to action
Sometimes, it is not enough for a person to like your content. Some people simply do not like sharing, clicking or doing certain types of action. But, if you lead them, you can get the necessary click.
Show them the benefits of clicking on the link, how they can get fresh information, see something interesting or participate in a topic that concerns them. If something is free or if the offer is about to run out, you can present it in a way so that it seems important.
- Do not use too much statistics
Statistics may be important for people who are really into the topic. When it comes to Twitter, they may seem overbearing. As a result, people tend to click less on tweets that are filled with statistics. It is much better if you provide a direct message. If the individual becomes intrigued, he can easily find additional statistics and information by himself.
- Choose the right time of the day to tweet
When you are sending a message, you are doing it so that it can reach a particular audience. Without audience, there is no point in sending the message in the first place. Having this in mind, be careful when you are tweeting.
Best time to tweet is in the afternoon and during the weekend. This is logical; people have a lot of free time during the weekend and after work.
Of course, this may vary in some cases (for example, in nightclub industry) but it is good as a general rule.
- Take your time between the tweets
You have to find just the right space between your tweets. You need to engage your connections and, at the same time, avoid boring them to death.
Those who are really willing to go all the way should make a schedule and stick to it. By tweeting at the same time each day (or on particular days), your followers will know when to find you and they can use that time slot to interact with you.
- Focus on your best content
When people post pictures on their social networks, they tend to use those that show them in the best light. Same goes for Twitter.
Avoid using mediocre content. Instead, opt for a high quality content that will present you and your company in the best light. This way, people know what to expect and they will come back each and every time waiting for a great, new post from you.
- Tweet about others
People do not like individuals and companies that are excessively self-promotional. This is why you will have to mix it up, tweeting about others and sharing different content.
But, that is not all. Even if you have a great organization, there are still articles and videos that can outshine yours. It is much better to share that content giving credit to the other blogger. Your Twitter connections will appreciate it (as long as the topic is interesting to them) and you will also create bonds with other entrepreneurs. It is a win-win situation.
- Put your link at the beginning of the tweet
You may think that it is best to place link at the end of the tweet, after writing the message.
Links that are in the middle of the tweet are the most successful ones.
- Use infographics whenever you can
Infographics are insanely popular on Twitter. Study shows that they can multiply the number of clicks that you get on this social platform.
- Mention Twitter whenever you can
There is an interesting thing regarding Twitter users. They love reading about Twitter!
As long as your posts are somewhat connected to Twitter (or they use Twitter as a word), they will receive more clicks.
With these basic tips, you should be able to master Twitter, increasing your click through rate in the process. However, you will still have to take it with a grain of salt. Professionals from different industries have different habits. You will most likely have to tweak some of the things that we mentioned in order to get optimal results.
Anyway, do not be shy to test things and find you own, unique way of approaching Twitter and getting the most out of it.