Although most bloggers focus on off-page factors such as links, it is undeniable that on-page SEO ranking signals can easily skyrocket your blog.
This becomes more obvious as the time goes by and sites start focusing on quality of their content more than ever.
So what’s so great about on-page optimization?
Well, first of all it is really hard to get relevant, quality links if you don’t have a good article.
But that is not all.
Internal linking and sitemaps help search engines and visitors find your posts.
Given that user engagement factors are becoming more important in 2017, it makes sense that sites will start focusing on textual content.
But before I start talking about SEO techniques you can use to improve web marketing, you need to better understand what on-page optimization process can do for a site.
Why does Google like sites with good on-page SEO?
Basically, on-page optimization refers to all the processes you do to make users happy.
This is precisely why Google is so interested in seeing well optimized, responsive pages. In the end, it is all about individuals surfing online.
In fact, you can reach one of the best positions for targeted keyword without having a single link.
Here are some of the main reasons why Google would rank your pages among top 10 if you do proper on-page SEO:
Providing a focused article
When creating an optimized post there is lot of emphasis on keywords and related terms.
You need to optimize your content so it makes sense and focus on certain word formations. This is the best thing for your readers as they don’t have to read meaningless lines of text.
Leading reader to the BEST possible content
Title is very important for users.
Just by reading it, you can tell if something is the right fit for you.
Meta description tags are very similar in that regard. It is a short text that can guide you to wanted results.
Each tag is used during browsing and by having non-optimized tags, it is possible to attract readers who do not wish to visit your website. This sends a bad signal to Google and can be very counterproductive.
URL optimization also needs to be considered as nice looking URLs are much better for viewing.
Providing a more interactive content
Although this is something that doesn’t have a direct impact on rankings, it can definitely work in your favor.
Images, videos and other forms of media are necessary for any online business.
Have in mind that Google will not give you higher rankings just by having an image or a video.
However the search engine will definitely recognize your effort through various user engagement signals thus giving you higher positions.
Ability to jump through related content
Internal links are another thing that is backbone of on-page SEO.
Properly linked pages and sitemaps are crucial for both users and search engines. It allows search engines to determine hierarchy and see which pages are the most important ones on your website.
When it comes to users, it gives them an opportunity to learn more on a related topic while browsing your site. This will, of course, send a strong signal to search engines.
Responsiveness and speed
Mobile friendliness and website speed are relatively new concepts.
Nevertheless they have become very important in this short amount of time they existed.
Basically, you need to make sure users are able to read your content regardless of the device they’re using. This content needs to be reached quickly, without having to wait for several seconds for a page to load.
To summarize it…
As you can see, there are a lot of reasons why on-page optimization is so important and will increase in importance in future.
This user feedback has proven to be crucial as we are seeing more and more videos ranking among top 5 positions in SERPs.
SEO experts have recognized this slow but significant shift and are gradually starting to switch their strategy towards on-page SEO.
Now, I’m not saying links are no longer important.
On the contrary!
According to Google they are still number 1 ranking factor.
Yet, we also shouldn’t neglect other elements of SEO such as well-optimized text, responsiveness of pages and user feedback.
In future these signals may even completely overshadow links. Who knows?
How to perform on-page optimization?
Finally, we get to practical stuff.
I will create a short SEO checklist that will guide you through all the on-page processes you have to do.
Here’s the deal:
According to Google, title is the most important aspect of a page helping search engine determine what’s content all about.
Nevertheless, there are cases where a page is still able to rank among top 5 results even if the title isn’t laser focused or even lacks the main keywords.
Still, if you wish to do proper optimization make sure to add your main phase within it. Interesting title is also a factor that increases your organic click-through-rate.
While browsing various results, many people read meta descriptions.
These are giving additional information about a page. If your meta description is catchy and attracts attention, it can easily increase your conversion and bring more traffic.
Make sure that your meta descriptions are relevant as you do not wish to bring in people who are disinterested in your content.
Your URLs should be short and same as your title. Back in the day people would use all kinds or URL addresses. This is really bad for users as it may be seen as unprofessional and distracting and can lower your CTR.
Formatting is important for users and can have an enormous impact on engagement.
Make sure to use all the free weapons in your arsenal such as different fonts, formatting, bolding, italic, bullet lists, headers, footers, hyphens. As well as anything else that will make different sections of your text look apart.
Multimedia and graphic solutions
Same like formatting, multimedia and graphic solutions can do wonders for your site.
According to experts, every post requires at least one image.
Nevertheless, additional videos and images can also help as long as they are relevant and improve overall user experience keeping a person on a page.
In order for a search engine to better understand your content and judge its relevancy, you should take advantage of LSI keywords.
They represent all the words and phrases that are somewhat related to your main keyword (not necessary synonyms!).
For example, you cannot talk about SEO without mentioning links or content. Based on how well you’re using them, you can easily skyrocket your rankings without even a single link!
Length of content
Length of your content is a factor that doesn’t do anything for Google but is pretty important for users.
According to every research that has been done in the past 10 years, we can easily see that longer pages perform better.
In fact, most of the top SERPs are littered with such lengthy content. So, if you wish to rank a keyword, make sure to create longer pieces which provide lots of insights on the topic.
Internal links and sitemap
Having a lot of internal links is always a good practice.
It can point to important content to both your visitors and Googlebot. They also transfer your site’s link juice from one page to another.
Similarly, a sitemap is important for crawlers as it helps them quickly index new pages and orientate in your website structure.
Page speed has been officially announced as one of the ranking factors for Google.
There are a lot of free tools on the Internet that can help you quickly check how fast your pages (and website).
Site speed is becoming increasingly important for your UX and you should definitely invest in making your site as fast as possible if you haven’t yet.
When it comes to mobile devices, have in mind that there are more users accessing Internet from mobile phones than from desktop computers.
In future, mobile version of a page will most probably even become more important than a desktop versions.
Google adjusts to users’ needs and being mobile friendly is one of the top priorities for every webmaster.
Basically, it all comes down to serving users with best possible content that is properly packaged, interactive and will make them stay on website.
There are some other technical factors that need to be considered such as speed and links.
My personal recommendation is to focus on improving your content. According to my experience, you can do a lot with proper use of keyword research and sprinkling LSI keywords.
On-page SEO is very important and for certain industries, it is one of the best ways of reaching top spots in Google.
Given that we cannot always rely on off-page and having big number of links, on-page optimization provides you with an achievable alternative.
If you have a small budget, limited time but at least some knowledge regarding content creation, you should definitely focus on this aspect of your SEO.
How important is on-page SEO for your company? Do you prefer on-page or off-page optimization? Share you views in the comment section below, send me and email or add me on social media!