Whether we’re talking about a tool that can find broken links, tools that help you check social media metrics or extension that shows domain data, there is a number of great chrome extensions websites use for daily analysis.
This type of software can easily be downloaded from the web and most of them are free.
They work within search browser and are great solution not only for SEO experts but regular site users as well.
The greatest benefit of using such apps is that they save you time as they work without having to open a new page.
However, have in mind that extensions are only partially efficient.
They can be used for some minor marketing and blog metrics but they cannot be used for some complex actions such as keyword research or link profile audit.
For these purposes you will have to purchase one of the paid SEO tool suites.
Let’s run through the best FREE SEO extensions for Google Chrome.
MozBar is one of the top applications for checking your domain authority.
Bar has a score from 0 to 100 where 0 is lowest and 100 is highest.
It uses more than 40 metrics among which age of the domain, number of backlinks and popularity are the most important.
Simply put, it shows how easily you can rank for various keywords (theoretically!).
Links are perhaps the most important ranking factor, affecting how high your DA score will be.
Unfortunately, even though MozBar is perhaps the most popular extension of this type (and their domain authority score is the most respected among laymen) it doesn’t show the real state of your website and there are some checkers such as Link Research Tools (which I will mention in a bit) that are better.
Nevertheless, MozBar can still be useful if you compare this score to those of other blogs. It gives you a sense where your visibility is although it lacks some accuracy.
LRT Power and Trust
This app is very similar to MozBar in a sense it shows you current state of a website links-wise.
Unlike Moz, this one has a totally different scoring system.
It has two different bars upper red one known as Power and lower blue one known as Trust.
Power is used to measure number of links your website received over time.
Trust measures the quality of those links.
Each bar goes from 0 to 10 and their cumulative score (multiplier) can go to 100.
Still, have in mind that this is a multiplier of two numbers so some scores will not be present.
Here, the point is to have as high Trust (authority) as possible.
But at the same time, you need to be careful of differential between Power and Trust.
You see, in a way, this differential shows whether or not you can suffer a Google Penguin penalty.
What?! Yeah, you read correctly.
For example, if your Power is 5 and your Trust is 0 this means that your links are of very low quality and can get you into big trouble real soon. It you haven’t been hit by Penguin yet, that is.
Also, such a significant difference between LRT Power and LRT Trust can indicate you are doing some link schemes or building very spammy links.
Ideally, a perfectly balanced and authoritative website will have the same scores for both Power and Trust or they will be almost the same (for instance, Power 5 and Trust 4).
In rare cases of highly authoritative website, you can even see Trust score that is higher than the Power.
Although this is quite rare.
Social traffic and number of shares your posts are getting have become very important nowadays.
Besides the fact that this is a clear indication of interest for your website and content, it can also have a positive effect on your SEO (in a collateral way).
When browsing various content on your website, it is great if you’re able to see whether your readers share it or not.
ShareMetric extension can help you with that.
This tool shows the total number of shares content has received through various social media platforms. The number is easily visible in Google Chrome.
If you click on the button you can get some additional data and breakthrough of shares.
It also shows how many shares, likes and comments you got on Facebook, number of Retweets through Twitter, Google+, LinkedIn, StumbleUpon, Pinterest shares and Reddit ups and downs.
Here is another add-on that is primarily geared towards social media but also has some other dimensions such as email.
Shareaholic is a great tool if you wish to share or bookmark your post through various platforms.
Advantages of this tool are obvious.
First, you are able to instantly share your post through various platforms if you simply click one button.
But that is not all!
Shareaholic also allows you to access all the places you initially shared to and show you where your message went.
This is a great option for massive content promotion and there is no reason why you shouldn’t install it.
Open SEO stats
Open SEO stats is another great SEO extension for Google Chrome that gives you all the basic data about a blog in one place.
It has seven main categories:
- SEO stats
- traffic stats
- page info
- link stats,
- site info
- page speed
Unfortunately, like many similar extensions that work with complex data, information that you can find in Open SEO stats is not complete.
In other words, the app is not as efficient as some of the top tools within industry especially when it comes to tracking links.
Nevertheless, it still provides some interesting data such as geo location information, domain information, number of pages indexed, etc.
Check My Links
Check My Links is an extension that is primarily concerned with finding broken links on pages.
Have in mind that this extension can be used on any web page so it can be a great tool for broken link building campaigns.
When you run this extension, it will start checking all the links on page.
If a link is still working, it will be marked in green color.
If it’s broken it will be marked in red.
After everything has been done, this Chrome extension will send a report showing you the total number of healthy and broken links on a page.
Majestic Backlink Analyzer
Majestic is known as one of the best SEO tools on the market for analyzing backlinks.
This Chrome extension is a small add-on that can provide basic link data without you having to leave the browsing page.
Great thing about it is the fact that you get all the standard link data which is provided in Majestic SEO tool such as:
- Trust Flow
- Citation Flow
- Topical Trust Flow
This is pretty amazing as it gives you all the necessary data in one place and you can quickly assess the power of a page or the overall authority of a domain.
Nowadays it is common for people to access web pages from different devices.
Whether you’re on mobile device or desktop, your Internet experience may vary.
Basically, when you use it, you are able to switch between different user-agents. You can see how page looks like in various browsers and from various devices.
This is very important for SEOs as it shows them if there is some error on a page which they wouldn’t otherwise have noticed.
It can also be used when you are being blocked on one platform and wish to access content from another one.
Open Multiple URLs
As the name implies Open Multiple URLs does just that.
It allows you to open several pages at once and access the content on them.
This can be really great during link audits and other webpage or backlink checks where you have to open many URLs at once.
It is one of those tools that are really simple but can save you tons of time.
Mobile Friendly Checker
This is another great SEO extension for Google Chrome on the list that can be used quickly.
Have in mind that Mobile Friendly Checker isn’t something that you will use on a daily basis.
It is an application that help you see page in its mobile version.
Given the importance of optimization for mobile devices, it is obvious why this would be necessary thing in your SEO toolbox.
Tool is similar to MozBar and LRT score in a sense that it instantly shows mobile score for a page.
It goes from 0 to 100 where 0 is highly unoptimized and 100 is a very optimized page.
If you click on extension you can get some additional information and also a preview of a page as it would look on a mobile device.
To wrap it up
As you can see, most of these free SEO browser extensions for Chrome have limited use.
They cannot replicate some of the high tier SEO paid tools nor the number of features they bring to the table.
But there are some advantages to them.
They are rather simple to use and they can give you some page stats without ever having to leave the page.
They also help you perform some basic functions such as link checking.
For example, Mobile Friendly Checker will be used occasionally but still, it is much better to have such a small and rarely feature in a form of Chrome extension.
Every search engine optimization expert should rely on them due to their simplicity and accessibility.
What are your favorite Google Chrome extensions for SEO? How often do you use them? Share it in the comment section below!