SEO Writing: How to Write Content That Google Loves

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SEO writing

Everybody knows that SEO and article creation go hand in hand.

When you write something, you don’t do it in order to feel good about yourself and your writing prowess. Instead article creation revolves around Google and its ability to pick up the text.

However, this is not your only consideration.

You also have to create stuff that will be read by the website visitors and ultimately ranked high in Google.

Basically, everything revolves around three main elements:

  • Writing a compelling article
  • Content packaging
  • Improving technical aspects

With these 3 pillars you are able to create content that will be widely accepted.

That being said, it is the only way to rank high in Google and attract more traffic to your pages.

You wish to write awesome articles? Want to enter first page in Google?

Then keep on reading, you’ll love this.

SEO Writing

  1. Storytelling

People love a good story.

Although most of us use the Internet as a source of information we still hate it when that information is presented in a dull way.

Like with books, your copy needs to be intriguing sucking in person more and more.

Your audience needs to be compelled to read the next line whether to improve personal knowledge or for simple entertainment value.

This is why you should always focus on topics allowing you to tell a story.

Stories usually have a personal note.

They are relatable and are often presented from your own perspective. This personal stamp makes them more credible and engaging at the same time.

Another thing which is important is that storytelling allows us to directly convey a story to a reader addressing them personally. This places the reader in the center of attention strengthening the emotional bond.

Without protagonist there is nothing to cling to.

You soon lose interest as there is nothing to affect your emotions.

How does this affect your SEO?

It’s simple. Due to its form your article will get more links and shares propelling it to top positions of Google.

  1. Everything starts with the title

Why do people place so much emphasis on titles?

Because they are the first thing we see in Google or on social media.

Like your articles, titles need to be compelling.

Furthermore you should make them a bit over the top in order to create intrigue.

Here are some tips for writing killer titles:

  • Make them shorter (no more than 8 words)
  • Use numbers to increase click-through rate
  • Add your main keyword in the title
  • Try to create memorable titles

These tips are crucial for user engagement. People are like to visit a page with an intriguing title.

Keyword is used solely for SEO purposes.

By having your main phrase in the title you are pointing Google in the right direction.

  1. Engagement through text

As I mentioned, you need to constantly attract reader’s attention.

Every line needs to point in a certain direction and the reader needs to realize that by reading the following sentence they can get something valuable in return.

Let’s be specific.

Here are some things that you should do throughout the text:

  • Asking questions and answering them
  • Building up interest in readers
  • Creating informational gaps (purposely omitting information so you can elaborate them later on)
  • Asking for opinion and stimulating comments

Although these techniques may seem insignificant, they have an amazing cumulative effect.

Asking a question will not accomplish much.

Combining questions, promising additional information, forcing readers to think – these are small elements that can increase user engagement “persuading” visitors to stick with you till the end.

Content packaging

  1. Images

Images are the most effective visual aid.

In the end, there is a reason why people say “A picture is worth a hundred words”.

When it comes to content creation, your articles require at least one image. Of course, adding more images is always good as long as they are relevant to your SEO writing.

Here are some general rules on how to get the best out of your images:

  • Each article requires at least one image
  • All images on your website should have a similar look (for branding purposes)
  • Ideally, you should create images by yourself
  • They have to be relevant and support your textual content

Images enrich your content making it better.

They help you break the text providing a better reading experience.

In terms of SEO they can be really beneficial as bloggers tend to link to good images boosting your website in the process.

  1. Charts and infographics

Charts and infographics are very similar to images (I mean, they ARE images) yet they are so different from them.

Although all three groups are used as a way to improve articles, there is a big different between them.

Here is how people often perceive each type:

  • Images

Images are the necessary component of every article yet, they often do not give additional information to the user.

Most authors use them as a way to break up the content and assist their readers during the process.

  • Charts

Unlike images, charts are an amazing way to present different data.

They are great in situations when phenomenon or a process cannot be explained properly with simple text.

This is why bloggers use them for as a way of presenting research data and statistics.

  • Inforgraphics

The last group usually stands alone not needing traditional article.

Infographics are created as a type of link-bait and people rarely use them in combinations with the standard textual content.

Each type has a place in your articles.

By using them properly you can definitely make a difference and start acquiring more links.

Furthermore by including all of them, you are able to diversify your SEO writing making it much more attractive.

  1. Videos

Use of videos for textual content is neither here or there.

Yes, they are definitely a visual aid but they often don’t stick well with articles. I mean if you already made a video you don’t really need text, do you?

Nevertheless, like charts, videos can be used to visually present things that cannot be described by words. Sometimes, they go with text as a visual form of content.

Websites that commonly use videos build their pages around them. They post a video and usually add a brief textual explanation or an excerpt.

  1. Formatting

Although you are able to skip videos, charts, infographics and to a certain extent images, you cannot skip text formatting.

Without formatting your articles would be chunks of words.

Needless to say this kills conversion and link acquisition.

What does formatting includes?

  • Bold, italic, underscore
  • Header and footer
  • Different fonts, font colors and sizes
  • Bullets and numbering
  • Styles
  • Indentation etc.

Basically, everything we do in Word that is connected to changing text can be regarded as formatting.

Formatting is the necessary space that alters your text making it more readable.

If everything else fails, if you’re unable to create images or other visual aids, this is something you can always turn to.

Technical SEO writing

  1. Choosing a topic

Your topic is much more important than you originally presumed.

First of all, there is almost no point in creating content that cannot rank or doesn’t have enough traffic to justify content creation.

What do I mean by that?

Simply put, some keywords are highly competitive and it is really hard to enter top 10 results in Google.

As you well know, without his you will get no organic traffic from Google.

On the other hand, if the topic doesn’t generate enough traffic, even if you end on first position of Google you won’t profit much from it as nobody will see your page (again).

Keyword research is the key.

By finding lucrative keywords that have viable difficulty and decent traffic ratio you can do wonders.

But that is not only thing you need to consider.

You also need to focus on topics that allow you to tell the story.

  1. LSI keywords

When we mention technical aspects, we mainly refer to things that are SEO oriented.

First one that needs to be mentioned comes in a form of LSI keywords.

What are LSI keywords?

They represent all related keywords and synonyms which Google expects to see on a certain page.

For example, it is hard to write about SEO writing without mentioning links, Google, ranking or positioning.

All these keywords go naturally and by not having them you are telling Google that your content is about something else.

So LSI keywords are mainly used as a way for Google to understand out content better.

Yes, you might have your main keyword in the title and first paragraph but that is often not enough.

Sometimes, if the competition is low, you can easily rank on page one of Google by simply adding LSIs to your article.

  1. Being authoritative

Similarly to implementation to LSI keywords implementation, links are something that comes afterwards.

Generally speaking, adding backlinks to other websites doesn’t help your optimization directly.

Nevertheless, it has a strong passive effect.

Links were invented as a way of sharing content of others.

They allow you to do 2 things:

  • Improving your SEO writing

With this, your article doesn’t only become fuller and better.

It also share valuable information from other authoritative sources making your article and blog more authoritative at the same time.

  • Becoming a team player

No one likes linking to people who never link out.

By placing external links from time to time (to resources that truly deserve it) you will become recognized as a “team player”, which will make others feel more comfortable linking to you.

Links from (and to) your website are the first step of becoming authoritative.

This is a form of recognition where other experts give you a nod or a vote of confidence.

Conclusion

SEO writing is actually a very structured process.

There are numerous things that need to be done and only by doing all of them can you expect to reach position one in Google.

Don’t be fooled; Google dissects every page separately and determines its value.

Whether we’re talking about keyword use or received backlinks, your article needs to look authoritative to get among selected few.

Are you meticulous when writing SEO content? How does your audience perceive it? Share your views in the comments.

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1 Comment on "SEO Writing: How to Write Content That Google Loves"

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Jim
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I have come to see that LSI is really important in technical SEO, and it is quote alarming that many content writers are yet to key in with this. I never sit to write anything without having my LSI KW available. In fact, it is a guide to write my material, because most of them come as queries, which are questions (like you mentioned) that you basically ask, and answer. KW research and LSI, write compelling article with a top notch title, get backlinks, and see the magic work. It works, and I enjoy learning from you Nik. With love… Read more »
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