YouTube is a real entertainment juggernaut.
One third of all people visiting the Internet will check at least one YouTube video during a day.
That being said, it is really shocking that such a small number of people is actually creating videos on it.
According to data provided by eMarketer only 9 % of small business owners are actively using it.
Whether you are an entrepreneur or an individual wanting to make money on the Internet, you should definitely consider starting your own YouTube channel.
Having in mind that video content is slowly taking over SERPs this will be a valid investment.
Here is a step-by-step guide that will help you out during the planning and execution process.
Planning your YouTube channel
Before you start anything else, it is necessary to make an actionable plan that will guide your throughout the process.
Even though it may seem that competition is way ahead of you, you shouldn’t quit.
Look at it as an inseparable part of your business.
You wouldn’t try selling products online without having a working website, right?
These are the main questions you need to ask yourself before creating your new YouTube channel:
- What is my competition doing?
- What are their weak and strong sides?
- How will you combine your channel with your website?
- Can your be different from competitors’?
- How much time are you willing to invest in YouTube videos?
- Is there a way to create a secondary stream of profit?
First and foremost your YouTube channel should be analyzed from a business perspective.
There is a good chance that blogs will become obsolete at one point. Do not be surprised if one day YouTube is your main source of traffic.
You cannot become dominant force by simply investing a lot of time.
You need a solid plan as well.
Setting up your YouTube account
Setting up your new account is really easy.
First, make sure that you’re logged in an appropriate email account.
Have in mind that you require a Gmail account in order to create YouTube account.
This means that you cannot use your company or website account. Instead, you need to create a Gmail for that.
Your YouTube account is directly connected to your Gmail.
As long as you are signed in, you can directly access your YouTube channel without any hassle later on.
Go and click on your icon in the upper right corner. There will be a “YouTube settings” icon for you to click on. It’s in a shape of a cog.
Now you can create your own YouTube channel.
For now, you only need options that are available under “Overview” tab.
Here, you can put your name, create an account (have in mind that I’ve already made an account so the option doesn’t show) as well as change your basic data under “Account settings”.
YouTube will show your Gmail name but you can use some other name for your channel.
Another important option which you have when creating a channel is picking a category.
Here are the options at your disposal:
- Product or Brand
- Company Institution or Organization
- Arts, Entertainment or Sports
These are the basics when it comes to channel creation. It’s time to check the visual aspects of the YouTube channel.
Visual aspects of the channel
While filling the basic data is important for informing visitors, people are more likely to notice the visual solutions on your channel.
They are crucial for establishing your virtual identity and in a way, creating your YouTube brand.
You can access your channel at all times by pressing “My channel” in the upper left corner of YouTube.
When you click on it, you will see an image that says “Add channel art”.
Click on it and you will get these three options:
- Upload photos
- Your photos
Although your profile photo is very important, visitors are more likely to notice channel art.
Ideally, these two should work in unison.
If you already have a well-established website or a brand, you can put its logo on image. This way you are connecting several channels together and creating a unified message.
If YouTube is all you got, you have much more room to experiment.
Here are some tips for adding a YouTube channel art image:
- Image should work on all devices
- YouTube recommends 2560 x 1440 size
- Your name or name of your brand should be clearly visible
- If you have a website or some other popular social profile, you should link to it
Now that you’ve fixed the majority of your visuals, you should also consider your profile pic.
Most people will use the same picture they have on other social profiles.
In the end, this is the same image you use in Gmail. That being said it is probably a nice one.
However, as I said, your YouTube profile can be a separate entity.
A lot of YouTubers create a new logo which will be placed as profile picture (otherwise known as channel icon).
In order to change your profile pic, click on the pen icon that is placed in upper right corner of the picture.
This will allow you to use the option “Edit channel icon”.
SEO for YouTube
YouTube videos are becoming more and more important for Google.
Given the enormous number of clicks some of them are getting, it is hard to completely neglect them.
This is why a YouTuber needs to think about SEO when creating videos.
According to Search Engine Watch these are some of the most important signals Google uses:
- Title tag information
- Audience retention
- Keywords in description tag
- Video length
- Number of subscribers after watching
- Likes and dislikes
Before you start anything else, it is necessary to find the right keyword.
Make sure to find a phrase that has enough traffic with lower than average difficulty or a keyword with average difficulty with high traffic.
If you’ve found the right phrase, you can start creating your first YouTube video.
Unlike regular website content, search engine optimization rules are a bit different when it comes to YouTube.
User Engagement in YouTube
While channel authority is still very important, as well as the links video is getting, it is much better to have high user engagement scores.
Likes, dislikes, sharing, comments, number of views seemingly play an enormous role.
In order to maximize them, check out these tips:
- You need to reach viewers who are interested in your content. Before you build a subscriber base, you need to start sharing your content with individuals who care.
- Your content need to create an emotional reaction. This is the only way for people to comment and share it.
- Focus on the first 30 seconds. Make sure your YouTube intro is not too long as people tend to leave if they don’t like the start of the video.
- Stimulate sharing and subscribing. Add buttons that will allow it.
- You shouldn’t create click baits or advertise your videos in an untruthful manner. This can quickly boost the number of dislikes you’re getting.
These are some of the best tips that will help you go viral.
Have in mind that if something goes viral it will also rank high in SERPs. Make sure to give people what they want and they will reply in kind.
Additional tips for improving your YouTube channel
There are numerous little things you can do to further improve your channel besides the ones we already mentioned.
Let’s check some additional ideas that will help you out with your new YouTube channel.
Improve your descriptions
Within your channel, there is a space where you can add descriptions. Although this might seem as nothing more than an additional promo tool, there is more to it.
Of course, you can tell visitors a bit more about yourself and your brand. But, you can also use this space to add several valuable keywords. This will help Google find your videos and rank them higher.
Add channel trailer
As soon as a visitor lands on your channel, they will be able to see your channel trailer. Here, you can create a short video that will introduce you and the channel to visitor.
Same as with YouTube description, it is much better if you add several keywords.
Additional contact details
“About” is a place where you can add a few more info about yourself.
This can be very important for entrepreneurs and those who have a website.
Basically, you can mention this in here and you can add several contacts as well.
As your YouTube channel grows, this will be the best way to get in touch with clients, potential sponsors and other individuals who can help you reach that next level.
Basically, make sure to fill all blank spaces on your new channel. You never know when a potentially interesting person may contact you and offer you a business deal.
YouTube may seem intimidating at first glance.
This is especially true for older generations who have limited knowledge of technology in general. Some people even start their channel only to quit it soon after.
Like with anything else in life, it is important to be persistent.
Make sure to find your niche, start creating videos that will attract enough attention and connect to other people from your community.
What is your experience with YouTube videos? Have you tried starting your channel? Tell me in the comments below.