Today, most of the business is done online. Truth be told, there is not much point for old brick and mortar economy. For an enterprise to survive on the modern market, it is necessary to cut the cost wherever you can.
With e-commerce companies, there is a completely new set of obstacles imposed. Even though this business is cheaper and more profitable in theory, it also means that almost anybody can do it.
Unlike classic stores where you had to pay a hefty sum to get a nice location, e-commerce websites can be easily set up. But, due to the fact that initial investment is much lower, it means that you will have to go against much larger competition. Continue reading